Top Reasons to Exhibit at Security Canada 2008

  1. Save Time - Save Money

    Meet more customers and prospects in one day than in six months of personal sales calls. Trade show leads take 40 percent less time and money to close than traditional sales calls. That reduces your costs, increases your sales and boosts your profits.

  2. Expand your market penetration

    You will experience the invaluable opportunity of one-on-one interaction with buyers from across the region as well as senior executives and key decision-makers from across Canada. 95% of Security Canada attendees are from the region surrounding the show. This means as an exhibitor you will see new attendees at each show - from East to West and Central to Atlantic. Great exposure!

  3. Launch new products before a motivated audience

    The top reasons people attend trade shows are to find new products and suppliers. Exhibiting at Security Canada puts your products and services on a fast track to great sales in 2008.

  4. Leading Edge Seminars and Workshops

    Education sessions attract key buyers. Technical workshops and seminars led by industry experts make Security Canada a "must attend" event for today's security industry professional.

  5. Your Competition will be there!

    CANASA's aggressive marketing campaign focuses on delivering qualified buyers to your booth at every Security Canada Show:
    • Direct mail campaigns blanket the industry with information about Security Canada.
    • e-mail campaigns target buyers you want to meet.
    • Advertising and editorial coverage in industry publications.
    • New Product Showcase offers state-of-the-art products decision makers want to see; every exhibitor can enter this prestigious competition.
    • A website that provides worldwide exposure for your company and products.
    • New contests, promotions and special events that put Security Canada on the calendars of Canada's important buyers throughout the year.}

  6. A Unique Opportunity

    Trade Shows provide a unique opportunity that cannot be replicated in any other type of venue. The Centre for Exhibition Research (CEIR) reveals the following about exhibitions:
    • 7 out of 10 trade show attendees plan to buy one or more products.
    • 76% asked for quotes and 26% signed purchase orders (average all shows).
    • 72% of show visitors say the show influenced their buying decisions.
    • 87% of attendees will share some of the information obtained at an exhibition.
    • 64% of attendees tell at least 6 other people about the event.
    • 58% attend only the show in which you are exhibiting.
    • 40% are first time attendees.
    • It costs 22% less to contact a potential buyer at a show than it does through traditional field sales calls.
    • 54% of exhibitors do not set objectives, and a much larger percentage have no formal process to either measure their objectives or report about what happened at their events.

    Security Canada Shows are firmly established as the leading security industry events in Canada. We've been bringing buyers and sellers together from coast to coast and internationally for 28 years.