| 9:30 a.m. - 10:15 a.m. |
CANASA Session #1
How the Internet is Changing Security
Presented by JF Champagne - Executive Director, CANASA
Hear how Google, the Internet and IP technologies are rapidly changing and how it impacts the people who work in the security industry. This presentation will help you understand in simple terms how new technologies are shaping the future of our industry.
JF Champagne - Executive Director, CANASA
JF has more than 15 years experience in the security industry mostly working with electronic security manufacturers in various technical, sales and management positions. In 2004, he became the Director of Education for the Canadian Security Association (CANASA), responsible for the development and marketing of training programs for the industry.
He has taught various training programs as a CANASA instructor as well as made many technical and sales presentations for security manufacturers. He also wrote the column “Fast Forward” in the Security Products & Technologies (SP&T) magazine and continues to present at various industry events on trends and technologies.
Since August 2009, Jean-Francois is back at CANASA as its new Executive Director.
|
| 10:30 a.m. - 11:15 a.m. |
CANASA Session #2
Marketing on a Shoestring (a growth guide for tough economic times)
Presented by Mike Hayes - Vice President, Marketing, Safe Harbour Security
Moderated Panel Discussion
Business conditions are tough out there, but the marketing experts will tell you that now is the best time to grow your business. If your competitor’s are putting the brakes on their own business growth and cutting back on marketing, it might just be making it easier for you to woo their customers to your business now. Strange, but true - it is the least expensive time to build market share. As Henry Ford said, “It has been my observation that most people get ahead during the time that others waste.”
We’ve brought together some marketing experts from outside of the security industry to brainstorm and share ideas on how to grow your business with some simple marketing tools. Through a Q&A format they will dive deep into such topics as creating ‘buzz’, guerrilla marketing, differentiation, and a favourite, ‘how to spend your money wisely’. Most of our panel members normally charge for their ideas, but anything that comes up in this session is free!
Panel Members
Mike Hayes, VP Marketing, Safe Harbour Security (moderator)
Richard Erlac, Proprietor, Assorted Ideas
Bill Hayter, President, Interchange Technologies, Inc
Michael Armstrong, Managing Director, Extreme Group
Mike Hayes, VP Marketing, Safe Harbour Security
Mike studied Marketing at Dalhousie University in Halifax, before moving to the centre of the advertising universe in London, England to learn his craft at J. Walter Thompson, on great brands such as Kraft/ General Foods, Teacher’s Scotch Whisky, Rolex, Unilever and Pizza Hut. Upon return to his hometown in Halifax, Mike applied his skills to clients Labatt, Atlantic Lottery, Bell/Aliant and Sobeys prior to taking on several new assignments to grow regional companies into national brands, Safe Harbour being his latest ‘project’.
In his 20+ years in the marketing field, he has co-authored one book, took a company public and proudly registered his name on a Canadian patent. He believes that good marketing is the key to leveraging competitive advantage and business success.
|
